๐Ÿ—‚๏ธย ์ž๋ฃŒ ๋‹ค์šด๋กœ๋“œ(PDF)


๐Ÿ–ค Beauty & Wellness ร— Trend ร— Insight

๋ทฐํ‹ฐ ์—…๊ณ„ ์‹ค๋ฌด์ž๋ฅผ ์œ„ํ•œ ํŠธ๋ Œ๋“œ ์ธ์‚ฌ์ดํŠธ ๋ฏธ๋””์–ด

๊ธ€๋กœ๋ฒŒ ๋ทฐํ‹ฐ & ์›ฐ๋‹ˆ์Šค ์‚ฐ์—…์˜ ํ๋ฆ„์„ ์ฝ๊ณ , ๋ธŒ๋žœ๋“œ์™€ ์‹ค๋ฌด์ž๊ฐ€ ํ•จ๊ป˜ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉํ–ฅ์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค.


๐Ÿ“ About KODEOK


๐Ÿ‘ฅ Audience Insight

โ€œWho reads KODEOK?โ€

๊ตฌ๋ถ„ ๋‚ด์šฉ
์—ฐ๋ น๋Œ€ 25โ€“34์„ธ (์•ฝ 38%) / 35โ€“44์„ธ (์•ฝ 25%)
์„ฑ๋น„ ์—ฌ์„ฑ 76% / ๋‚จ์„ฑ 24%
ํ•ด์™ธ ๋น„์ค‘ ์•ฝ 10% (๋ฏธ๊ตญ 3.3%, ํ˜ธ์ฃผ 1.2%)
๊ด€์‹ฌ ๋ถ„์•ผ K-๋ทฐํ‹ฐ ํŠธ๋ Œ๋“œ, ๋ธŒ๋žœ๋“œ ๋งˆ์ผ€ํŒ…, ๊ธ€๋กœ๋ฒŒ ๋ฆฌํฌํŠธ
์ฃผ์š” ๋…์ž์ธต ์ฐฝ์—…์ž, ๋ธŒ๋žœ๋“œ ๋‹ด๋‹น์ž, ์ฝ˜ํ…์ธ  ๋””๋ ‰ํ„ฐ, PR/AE, ํˆฌ์ž์ž, ๋ฒค๋”, ๋ฆฌํ…Œ์ผ ๊ด€๊ณ„์ž ๋“ฑ
ํ™œ์„ฑ ์ฑ„๋„ Instagram / Threads / ์ฝ”๋•์˜จ์‚ฌ์ดํŠธ ๋ฐ‹์—…

์ฝ”๋•์˜ ํŒ”๋กœ์›Œ๋Š” ๋‹จ์ˆœ ์†Œ๋น„์ž๊ฐ€ ์•„๋‹Œ **โ€˜๋ทฐํ‹ฐ ์—…๊ณ„์˜ MZ ์ธํ”Œ๋ฃจ์–ธ์„œโ€™**๋“ค์ž…๋‹ˆ๋‹ค.


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